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THREE WORDS FOR THE NEXT TWO YEARS
The job of the president of a volunteer organization has often been described as that of a CEO – that is, Chief Engagement Officer. That description resonates with me because it speaks to one of the main aspirations I have for me and the other members of the ASC Board for the short two-year time I hold the office of President. The goals I have revolve around three words: Engage, Inform and Inspire.
I recently attended a retreat for another volunteer organization that I am involved with and the board of directors was asked to describe, in one word, what being engaged in an organization meant. There were as many descriptive words as there were people answering the question: committed, focus, involvement, time, money, passionate, exchange, reward, courage, relationships, fun, enrichment, purpose, team and comradery. But the discussion that came from the listing of these words revealed that the success of an organization and the benefit of having people engaged are the synergies that come from people working together, i.e, meaning that a group working together can do much more than one or two people working on their own. This working together is what has made ASC successful for more than one hundred years and the prestigious parent club that it is.
It is no secret that the purebred dog world has dramatically changed in the last ten to twenty years and that it is under constant attack from outside forces. In a recent article in the New York Times, the CEO of AT&T noted that one must adapt, or else. ASC is no different. Last fall on the ASC Yahoo list, former ASC President Charlie Born stated that ASC needed to embark on a three to five year strategic plan to address the many challenges it was facing and, in response, one of the first action items the new ASC Board undertook was to appoint a 13-member strategic planning committee to commence that task. The committee is made up of members from every facet of ASC. Last month, the strategic planning committee met in Dallas for a productive and thought provoking two days with a making of a proposed plan for ASC. The strategic planning document from the planning session is in the process of being prepared and will be rolled out at the Town Hall Meeting in July at the National Specialty.
As a result of spending two days with this dedicated and engaged committee of ASC members I witnessed what we can create and accomplish together. There is no quick fix. The strategic plan cannot and will not be accomplished by the work of only the strategic planning committee or the ASC Board -- it will take all of us coming together to achieve success. We must work together in order for ASC to adapt to the “new normal” and for ASC to continue its relevance. I hope and think you will be as excited and encouraged as I am about the strategic plan, and I look forward to all of us being engaged and working together for the betterment of ASC.
I am always open to hearing your thoughts, so email me anytime at email@example.com
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